Another popular genre of video marketing is explainer videos or DIY videos that help you customers understand the uniqueness of your businesses products and services.
DIY videos are a great way to capture audience enthusiasm and confidence. When you give customers a free taste of your services through DIY videos customers will no longer think of your products or services as bought but rather an extension of the free services you provided them through the DIY animated video. Imagine customers calling your business because they saw a DIY video but now need help with something more complicated that they’d rather pay for.
Explainer videos open the door to a whole new type of customers who are not afraid to pay for something they couldn’t do because they tried doing it. Explainer videos can also be used to explain the details or cautions that go into the services that your business offers which is vital in building customer confidence in your expertise and knowledge of how things are done.